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Life Outside the Hustle with Brent Tieri

Jan 13, 2020

Clate Mask is the co-founder and CEO of Keap (formally Infusionsoft), which he has now successfully grown to over $100 million annually. He is the co-author of the New York Times bestseller Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy. And is a nationally-known small business growth expert who has worked with thousands of entrepreneurs.

Recognized as a visionary leader in the small-business community, Clate has been educating and inspiring entrepreneurs for more than a decade. As CEO of Keap, Mask is leading the company on its mission to create and dominate the market of sales and marketing for small businesses.

Clate Mask has passion for small business success, which stems from his personal experience taking Infusionsoft from a struggling startup to an eight-time Inc. 500/5000 winner. He was named an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends and one of the 100 Most Intriguing Entrepreneurs of 2013 by Goldman Sachs.

Clate is the father of 6 as well as a frequent contributor to Inc., Entrepreneur, and Small Business Trends.

In this episode we dive into:

1. Clate’s journey from a degree in law and business to becoming an entrepreneur.

2. The mission of his company, Keap, to help simplify growth for 5 million businesses worldwide and the plan behind taking this from vision to reality.

3. Why they rebranded Infusionsoft to Keap, and the process they used to test the market beforehand.

4. Why Clate was persistent on making his company grow and profit in the beginning years even while struggling with major financial issues.

5. How his relationship with his wife actually grew during the rough years of entrepreneurship rather than taking a toll.

6. Why Clate holds a special place for small business owners in his heart and why the company will continue to serve these companies.

7. Common mistakes that businesses make that keep them from growing and why your company must grow and adapt over time.

8. Emotional capital versus the financial capital.

9. Looking at failure as an opportunity to reframe an experience into a positive and use this lesson going forward.

10. The #1 thing that separates a successful small businesses from a failed small businesses.

11. How to live a life of freedom as an entrepreneur.

12. Why balance is the right word for Clate when describing the relationship between his work and home life.