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Life Outside the Hustle with Brent Tieri

Feb 18, 2019

James Patrick is an award-winning and internationally published photographer specializing in sports/fitness. He has also worked as a business coach, marketer, website strategist, journalist and a public speaker covering a variety of topics including photography, marketing and business development.

James is the founder of FITposium, an annual conference, online education network and weekly podcast helping fitness entrepreneurs launch their careers. He also hosts the Beyond The Image podcast, which is geared towards creatives and artists looking to level up their careers.

He is the author of the Fit Business Guide: The Workout Plan for your Brand.

James has received more than 30 ADDY® Awards from the American Advertising Federation for his work in photography. With his diverse work background, James has spoken coast-to-coast in the United States and been interviewed for numerous TV, radio, magazine, newspaper and podcast segments on topics related to entrepreneurship, marketing, personal development and more.

His mission is to create art and opportunity for others.

In this episode we dive into:

  1. How James left his successful career in marketing to pursue his passion of starting a photography business, and how he did it all in the middle of a recession.
  2. How the stigma against pursuing a career in photography initially kept James from chasing his dream.
  3. The 2 different types of people in the photography world and the ones that James connects with the most.
  4. How to adapt to and stay on top of an industry that’s always changing.
  5. The marketing process that James shares with his clients and how it primes them for growth.
  6. The importance in focusing on one specialty and how it will help to spark growth and build brand recognition.
  7. How attaching “conditional success” might be the keeping you from feelings of fulfillment and accomplishment.
  8. The single most important trait James feels every entrepreneur needs to have.
  9. Why problem solving is the biggest thing that separates an amateur from a professional.
  10. How James created the FitPosium Conference and how it continues to grow each year in popularity.
  11. The key components that go into storytelling, both for your story and your brand.