May 13, 2019
Eric Hinman is an influencer marketer, CrossFit athlete, Ironman
triathlete (2x Kona Ironman), angel investor, and fitness, tech,
and hospitality entrepreneur. Eric is the co-founder of Urban Life
Athletics, a fitness facility in Syracuse, NY, as well as Original
Grain, a healthy fast-casual restaurant chain. He is also a partner
at Fellow Gent, an aspirational media company for wellness-minded
men, and The Endurance Squad, an endurance sports coaching company
for competitive athletes. Championing innovative disruptors in the
fitness, tech, and hospitality industries, Eric’s portfolio of
investments includes brands such as Ten Thousand, WellWell, Fitner
Technologies, Verlaine, and Swerve.
In this episode we dive into:
- How Eric transitioned from working a job in the insurance
industry to co-founding a software company and eventually only
focusing on passion projects.
- The importance of being aware of our strengths, focusing on our
zone of genius and not being the jack of all trades.
- How Triathlons helped Eric realize he could control his destiny
based on time and practice and how he applied this mindset into
- Purposeful practice and why Eric uses this as a basis for all
areas of his life including business, fitness, and personal
- Why Eric decided to go from a competitive triathlon athlete to
leading an everyday fitness and lifestyle entrepreneur.
- Why Eric seeks out discomfort every day, and why he believes
seeking good stress is good for your health.
- How to balance our body between stress and recovery.
- The power of using structure and routines to create
- How Eric is intentional in meeting new people every single day
and how he build this practice into his routine.
- Eric’s struggle in “going with the flow”, and his efforts to
work on being more open with sharing his time when it is not
something that interests him.
- How Eric uses the way he feels to evaluate things rather than
science and why he believes this approach has led to his success in
both health and business.